The consumer Goods Forum

CHAPTER 3
PRODUCT LABELLING AND CONSUMER INFORMATION
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CHAPTER 3
PRODUCT LABELLING AND CONSUMER INFORMATION
WHY PRODUCT LABELLING AND CONSUMER INFORMATION IS IMPORTANT

The CGF wants to provide consumers with choices and information that empower them to make informed decisions for a healthy life.

The CGF is guided by these key principles:

CLARITY AND TRANSPARENCY

FACT-BASED INFORMATION

HARMONISATION TO THE EXTENT POSSIBLE

THE CGF HEALTH & WELLNESS RESOLUTIONS AND COMMITMENTS

The CGF Health & Wellness Resolutions and Commitments are intended to motivate concerted industry-wide adoption of transparent, fact-based labelling that empowers consumers to choose products and use them in a way that contributes to healthier lifestyles.

We began this journey in June 2011 and by 2018 the CGF hopes to see industry-wide implementation of consistent product labelling and consumer information to help consumers make informed choices and usages. As always, these voluntary efforts must also adhere to all relevant local regulatory requirements.

CHAPTER 3
PRODUCT LABELLING AND CONSUMER INFORMATION
GETTING STARTED

The specific steps to take for CGF member companies to join into the commitment on providing consistent product labelling and consumer information to help consumers make informed choices and usages are:

3-STEP APPROACH

label-front

BACK OF PACK

For the food sector, display eight key nutrients on the back (or side) of product packaging: energy, carbohydrates, total sugars, fibre (except in EU), protein, fat, saturated fats and sodium.

label-back

FRONT OF PACK

For the food sector, display energy on the front of product packaging*.

For the personal care sector, display product usages on packaging.

*The energy display may be used in conjunction with industry-supported or government endorsed front-of-pack labelling schemes consistent with the CGF’s guiding principles.

local-schemes

OTHER FRONT OF PACK LABELLING SYSTEMS

Energy could be expressed or combined with other existing Front of Pack labelling systems in various parts of the world – particularly those supported by local governments – that work synergistically with other on-pack information. See our other sources of information for examples.

TRACKING PROGRESS:  KPIs

We recommend that our members track and share their progress towards supporting consumers in becoming more health-aware about their food and product choices. See the CGF recommendations outlined briefly in the Health & Wellness Enablers chapter.

Our CGF member companies have been progressing on product labelling and consumer information, and seeing synergies from the collaboration of retailers and manufacturers. We share examples below.

PRACTICAL EXAMPLES

bimbo
GRUPO BIMBO HAVE SUCCESSFULLY IMPROVED PRODUCT LABELLING AND CONSUMER INFORMATION

WHY WE WERE MOTIVATED TO CHANGE

  • Prompt, clear and sufficient information for consumers helps them to make the best decision about products that are included in their daily diet.
  • Grupo Bimbo has global labelling policy that encompasses important issues that concern people.

HOW WE DID IT

  • The Grupo Bimbo labeling policy includes the following:
    • strict compliance with official labelling provisions in the countries where we are present;
    • information on the most important nutrients with a public health impact on products where space permits;
    • simple and accessible front labelling Guideline Daily Amounts (GDA);
    • adoption of the highest standards in countries where there is no regulation policy applicable to a certain issue; and
    • promotion of physical activity.

IMPACT WE HAVE SEEN

  • Grupo Bimbo conducts assessments that help to determine: the origin of the components of its products; the content that refers to substances that may have environmental or social impacts; consumption and safety instructions and product disposal and environmental impact.
  • Information assessed in product labelling:
    • origin of product or service components;
    • content, particularly regarding substances that may have a certain environmental or social impact;
    • safety instructions on the product or service; and
    • disposal of the product and its environmental or social impact.

PRACTICAL EXAMPLES

nestle
NESTLÉ HAVE CHANGED ITS PRODUCT LABELLING AND CONSUMER INFORMATION BY DELIVERING NUTRITION INFORMATION AND ADVICE ON ALL ITS LABELS

WHY WE WERE MOTIVATED TO CHANGE

  • As a leading nutrition, health and wellness company, Nestlé aims to help consumers improve their understanding of appropriate eating habits, with clear information about nutrition labelling on our products. Nestlé Nutritional Compass® has been developed to meet the consumer’s expectations.
  • Consumers are increasingly using mobile devices to research products, make purchase decisions , etc. To meet this demand, we are expanding the use of the Nestlé Nutritional Compass® to include a QR (Quick Response) code to give consumers a gateway to useful, fact-based information. By scanning the QR code, consumers can go ‘Beyond the Label’ to access information on the nutritional, environmental and societal aspects of the product.

HOW WE DID IT

Our approach is part of our holistic Nutrition Health and Wellness strategy. We have set clear objectives and developed an implementation roadmap to ensure the roll-out of our approach consistently across Markets. We are also designed a monitoring system to track our progress. The current objectives are, by 2016:

  • make information more accessible by providing further product information and nutrition advice on pack, via Quick Response (QR) codes for smartphones;
  • all our relevant food and beverage products worldwide will have Guideline Daily Amount (GDA)-based labels on front of pack; and
  • we will introduce GDA-based labelling, based on children’s reference values, to all products designed for children, where regulations allow.

IMPACT WE HAVE SEEN

  • This is a long journey which requires that we adapt to consumer’s demand as it evolves.
  • A few years ago, Nestlé, as an active member of the European Food & Beverage Federation (FoodDrinkEurope), contributed to establishing a common EU-wide Self Regulatory scheme for Nutritional Labelling: Guideline Daily Amounts (GDAs).
  • In 2006, Nestlé in conjunction with other major food companies (GDA Group) has publicly announced its commitment to apply GDA labelling in Europe. It was presented by the GDA Group to the EU Platform for Action on Diet, Physical Activity and Health in 2006 and fulfilled in 2009.
  • Similar industry agreements have been signed n other countries (e.g. US-GMA, ASEAN – FIA) in a constructive dialogue amongst the stakeholders
  • In 2011, thanks to the engagement of FoodDrinkEurope and its members, of which Nestlé and the GDA Group, GDA (reference intakes) labelling was included in the EU regulation as a voluntary practice.
  • We are committed to labelling all our products consistently across the globe. Our commitments along with our efforts to meet them and the related results are documented in our Creating shared value report.
  • Along with our internal approach, we are externally engaged to contribute to an industry wide approach through local and global efforts such as the CGF and IFBA.

PRACTICAL EXAMPLES

FURTHER COMPANY EXAMPLES

mars
cocacola
iga
CHAPTER 3
PRODUCT LABELLING AND CONSUMER INFORMATION
OTHER SOURCES OF INFORMATION
Examples of Labelling Systems in Use Worldwide

TOOLKIT & RESOURCES

food-drink-europe

A resource developed by our strategic partner FoodDrinkEurope which explains in simple terms the concept behind “Reference Intakes” (formerly known as Guideline Daily Amounts).

Reference Intakes

FURTHER SOURCES OF INFORMATION

personal-care
codex-alimentarius
gma
fia
food-drink-europe
flabel
ejcn
EUFIC Logo
EUFIC Logo
IFBA_logo
europarl
factsupfront
fmi
codex-alimentarius
part-gs1
AIM
europarl
part-gs1
nudging-for-good-logo
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