The CGF provides support around three enablers: Measurement & Reporting, Stakeholder Engagement & Management and Communications.
This chapter also looks at how the industry is actively exploring strategic initiatives around scaling up community programmes.
The CGF reports annually on our members’ progress in implementing Health & Wellness initiatives in order to engage, inspire, activate, and show progress to our stakeholders. The specific aim is to show continuous progress against our five-year plan for implementing the Resolutions aand Commitments across all member companies.
The annual report helps to:
Build a common understanding of the overall context of health and wellness
Engage companies to get involved in collective action in health and wellness
Create a global view of health and wellness initiatives for our industry
As set out in the Health & Wellness Pillar’s 2014-2019 plan, the annual report will continue to evolve. We aim at making this the leading global report on progress on the implementation of health and wellness initiatives in our industry. It should help individual companies to empower their employees to manage and drive progress and to make the efforts visible and valued by external stakeholders.
The CGF encourages you to participate in our next survey, provide your comments to the measurement and reporting taskforce, and actively contribute to building the next Health & Wellness report.
We are aiming to track evolution and learn from implementation ‘best practices’. We realise that many companies are at different stages of innovation and may be at the level of either internal commitment, or published commitments. We encourage the entire CGF membership to move up the ladder on a step by step journey towards ‘best practice’.
The KPIs we aim to track across Health & Wellness include:
To view our progress take a look at the 2015 edition of the report.
Our initial findings show significant progress, with three of the four commitments completed by more than two-thirds of respondents.
Our CEO’s message on the importance of measurement and annual reporting as a critical driver in ensuring our industry takes action and in enabling us, as an industry, to learn from our efforts can be seen here.
You should tell your story – we’ll share it.
The CGF has identified the need for proactive and consistent stakeholder engagement to build broader support for the CGF programmes and make our industry effort known to a wider public. Stakeholder Engagement & Management efforts will work to:
Promote the Resolutions, Commitments, and achievements of the CGF and its members, as well as the value delivered to consumers, shoppers, and the communities the consumer goods industry serves
Build on existing good practices and leverage existing knowledge and frameworks
Identify the stakeholders the CGF needs to engage collectively as an organisation or as individual companies, and what makes them tick
The CGF Health & Wellness Steering Committee has developed a comprehensive roadmap for internal and external stakeholder engagement and management that includes:
In addition to the collective stakeholder engagement driven by the CGF, it is essential for individual member companies to put in place your own stakeholder engagement and management plans so you can:
Promote and cascade the CGF’s Health & Wellness engagements and directions within your own organisation, as well as within the industry bodies you work with locally, regionally or globally
Promote and measure your own commitments and achievements
Report back to the CGF Health & Wellness Steering Committee on any emerging themes or change of priorities among your global, regional, or local stakeholders
CGF members and other companies are welcome to build on the CGF Stakeholder Engagement Approach and Roadmap to help structure their own internal approach to stakeholders.
Things successful companies do:
The CGF is committed to helping our members realise success in Health and Wellness, as we believe that not only is it the right thing to do, but it makes sound business sense to invest in the healthy lives of consumers. We have lots of resources and expertise to help companies along their Health & Wellness journey. For further information or advice, please reach out to us. We are happy to help.
Many of our members have already made good progress on their Health & Wellness commitments, and we can learn from their successes. Take a look at our multimedia section for more member experiences.
As we work towards our next CGF summit in Cape Town in June 2016, we are committed to advancing our efforts in health and wellness and engaging members and external stakeholders on the journey. One area that we are actively exploring as a strategic initiative is building our members’ involvement in community actions and programmes. Currently, the CGF is evaluating how to better scale up community-based programmes using the experience and best practices of multiple stakeholders and is looking at how to better build collaborations between our members – retailers and manufacturers working together – and local community partners. We will provide CGF members with an update in 2016.
As an example, the CGF identified two possible organisations that are delivering community programmes focused on promoting active and healthy lifestyles: EPODE International Network (EIN) and the Healthy Weight Commitment Foundation (HWCF).
This programme is focused on preventing childhood obesity and promoting healthy lifestyles. It was started in 1992 in France, where it has demonstrated efficacy, and it is now being implemented in 29 countries. It could be described as working “bottom up” by engaging primarily at the level of cities and local communities, with the objective of changing the environment around the child to ensure better health outcomes.
This programme is focused on inspiring active and healthy living. It was started in the US in 2010 and has been implemented nationwide. It could be described as working “top down” by engaging with both national and local institutions to drive implementation.
Our objectives, with regards to community actions, are to contribute to healthier lifestyles by translating our resolutions and commitments into action at the community level, and to work towards providing opportunities for long-term behaviour change.
Once a community action programme is in place, would like to measure outcomes through a 3-step approach:
Step 1: Increased basic awareness of health and wellness
Step 2: Improved Choices / Eating practices
Step 3: Positive health impact
The role of the CGF within these actions would be:
- To create a movement for collective action by supporting best practices and the unique capabilities of the industry in communities around the globe;
- To identify existing programmes / pilots that CGF companies can support and share best practices;
- To promote and match make collaboration opportunities for CGF members – invite and encourage others to join action;
- To identify common denominator(s) that CGF can repeat and scale; and
- To ensure we promote an approach that meets the Community Action criteria and is:
— Simple and pragmatic approach;
— Easy to follow and communicate at all levels in the organisation;
— Will stimulate the local community / FUN; and
— Enables excellent execution.
We have also included examples of our members’ efforts in community programmes in the practical examples section.
While every effort has been made to present accurate and up-to-date definitions, this glossary should be used as a resource, not as an authority. Users should refer to national authorities for local references. The list of terms included is not intended to be either exhaustive or exclusive. This glossary is openly available for all to use, and we hope you can help to improve and expand it.
