Our approach is part of our holistic Nutrition Health and Wellness strategy. We have set clear objectives and developed an implementation roadmap to ensure the roll-out of our approach consistently across markets. We are also designed a monitoring system to track our progress. The current objectives are, by 2016:
- strict compliance with official labelling provisions in the countries where we are present;
- information on the most important nutrients with a public health impact on products where space permits;
- simple and accessible front labelling Guideline Daily Amounts (GDA);
- adoption of the highest standards in countries where there is no regulation policy applicable to a certain issue; and
- promotion of physical activity.
- origin of product or service components;
- content, particularly regarding substances that may have a certain environmental or social impact;
- safety instructions on the product or service; and
- disposal of the product and its environmental or social impact.
- keep it simple to aid consumer understanding, and provide extra information online to explain and build on pack information;
- make it easy to implement internally and avoid adding complexity in the packaging origination;
- where possible adopt a global style guide;
- use symbols rather than language to keep multilingual packs clear for consumers; and
- provide exemptions for small packs or products with negligible calorie values.
- build and offer a robust microsite where shoppers can find trusted, easily actionable and grounded in science/current research health and wellness information they are looking for from their IGA grocery stores; provide content and solutions including recipes and tips that will keep shoppers coming back;
- make our brand and the shopping experience more relevant;
- demonstrate to shoppers that we are a partner to them and that we have a desire/responsibility to help address their H&W needs. Consequently build shopper loyalty for IGA retailers and the IGA brand while helping them work towards their goals;
- make headway into implementing/sharing with consumers our own and/ other industry H&W Commitments; and
- help secure a healthier future – see our CEOs message.