The consumer goods industry is ready to take action. Members of The Consumer Goods Forum’s Health & Wellness Pillar understand the health and wellness challenges facing the world’s population and are committed to becoming part of the solution.
This toolkit will act as a reference for all consumer goods companies who are interested in contributing to this global, industry movement.
It’s the view of our members that the consumer goods industry must be a trusted partner for multi-stakeholder dialogue and utilise its knowledge and expertise to advance the global health and wellness agenda.
Our members operate across the world, representing an important sector to practically all families and communities globally. We’re also committed to helping drive positive change among the 100 million employees working along our members’ value chains. The possibilities are enormous. We want to be part of the solution and our members have proven their willingness to play a key role with programmes, policies and products.
But, it will take a multi-stakeholder, multi-sector approach. The health and wellness eco-system is complex and no one player can solve it by themselves. We need your support and we need to further drive implementation of our Health & Wellness Resolutions and Commitments.
To help achieve this goal, our all-new, open-source toolkit has been designed to give any company access to tangible, actionable solutions to today’s health and wellness challenges. Together, we can make a difference.
The Health & Wellness Toolkit has been designed to be a living document that supports all our members in the implementation of our Health & Wellness Resolutions and Commitments.
The Health & Wellness Pillar works across the industry and with external stakeholders to empower consumers to make informed decisions and to help them adopt healthier and more active lifestyles. We focus on positive change and prioritised actions that are dependent upon global collaborations across manufacturers and retailers and between food, personal care and hygiene. The industry is committed to being a strategic and valued partner in advancing the global health and wellness agenda.
This toolkit is an extension of our commitment to support our members and we want to play a key role in helping our members get to where they need to be.
Our members have committed to implement employee health and wellness programmes by 2016.
With a potential 100 million people being reached by these programmes, we will support our members who are at varying stages of implementation. We can achieve this goal through a variety of communication and educational programmes aimed at helping raise employee awareness on health, wellness and the importance of attaining a healthy energy balance.
Examples include providing employee wellness, activity and nutrition programmes; encouraging and supporting employees to make informed choices and become more physically active; promoting overall physical and mental health (cognitive, social and emotional); promoting healthy skin through UV protection (sunscreen and practices); and encouraging self-confidence through healthful practices and positive body image.
This chapter outlines what companies can do to get involved and provides further details on steps companies can take to meet this public commitment.
Our members have committed to setting company policies on nutrition and product formulation public by 2016.
Our members aim to offer consumers and shoppers a range of products and services that support the goals of healthier diets and lifestyles through a number of different initiatives, and the CGF will continue to support all companies, regardless of size or stage of development to meet this deadline.
The rationale for working on nutrition and product formulations and/or reformulations is to ensure that the composition of our product portfolios evolve with the scientific evidence that support national and international dietary recommendations. This is followed by our public reporting of same.
And, to help members get there, this chapter also provides KPIs and specific company examples to better enable companies to gauge their progress in this area.
Our members have committed to industry-wide implementation of consistent product labelling and consumer information by 2018.
We want to provide consumers with the choice and information that empowers them to make decisions for a healthy life. Public health challenges including obesity and NCDs and consumers’ desire to live healthier and be more active are significant elements of today’s landscape for consumer packaged goods. Our members accept the importance of clarity and transparency, fact-based information and harmonisation, and the CGF will continue to support members of all sizes and locations in reaching this commitment.
This chapter provides technical knowledge that will be valuable to individual members as they work through implementation of the Commitment, as well as thought leadership on the future of transparent, fact-based information beyond the label.
Our members have committed to stop targeted marketing communications to children under 12 for products that do not fulfil specific nutritional guidelines by 2018.
Studies have shown that while children’s food choices are influenced by many factors including socio economic, culture, and genetic predisposition, food marketing plays a key role. Our members are, therefore, committed to reducing the impact on children from direct marketing and thereby honouring the rights of parents and caregivers to make the appropriate choices for their children.
Marketing communication in the context of our commitment includes TV, print, media, direct marketing, product placement on television, cinema, social media, interactive games, outdoor advertising, mobile and SMS.
This chapter also includes recommendations and key steps for member companies interested in supporting this commitment, as well as specific company examples on what success could look like.
To support our work around the implementation of the Resolutions and Commitments, three groups – known as ‘enablers’ – are in action: Stakeholder Engagement, Measurement & Reporting and Communications.
These enablers help promote the Resolutions and Commitments around the world, create a strong platform for engaging the wider CGF membership and our strategic alliances. They also drive the measurement and reporting of our progress to help provide transparent and public data on where our members are in the implementation process and provide clear messaging on our mission and how the industry is playing a key role in the global health and wellness agenda.
This chapter provides detailed descriptions on the three enablers and their respective roles in supporting our working groups in driving awareness, execution and achievement across the industry.
